Apple test has already defended the strength of the iPhone 6 Plus against charges that it bends too easily (the so-called “BendGate”). Now, less than 24 hours later, the company is continuing its publicity offensive with a first-ever look at the labs where it stress-tests its smartphones.
Earlier on Thursday, the company detailed just how many customers have complained about the bendable iPhone issue, and placed an emphasis on the testing process:
We also perform rigorous tests throughout the entire development cycle including 3-point bending, pressure point cycling, sit, torsion, and user studies. iPhone 6 and iPhone 6 Plus meet or exceed all of our high-quality standards to endure everyday, real-life use.
The statement came two days after reports of bent iPhones, capped by Unbox Therapy‘s iPhone 6 Plus Bend Test video, which now has tens of millions of views.
BendGate, as the issue came to be called, generated thousands of tweets on both sides of the debate. Competitors were quick to jump in and troll Apple during a tough week where it’s also been juggling issues with a botched iOS 8.0.1 update and the Shellshock bug that affects some Mac systems.
In CNBC’s video — Apple gave the cable network an exclusive tour of Apple’s Reliability Testing Lab — we get a glimpse of a handful of machines stress-testing devices. The rest of the report mostly repeats Apple’s statement from earlier Thursday, but adds details on how many durability tests were performed on each iPhone 6 (roughly 15,000 each).
Apple’s head of hardware engineering, Dan Riccio, told CNBC: “we have never tested another product as exhaustively.”