Here’s how much Snapchat’s glasses will cost – After months of rumors, we now know the Snapchat glasses are real.
The company has officially introduced Spectacles, its Snapchat-connected wearable, that is set to go on sale later this year. The good news for Snapchat fans, though, is that the glasses will be surprisingly affordable.
While that’s still a decent chunk of change, as far as wearables go, it’s pretty reasonable. It’s less than many wrist-worn wearables like Fitbit’s $149.95 Charge 2 tracker, and significantly cheaper than other glasses products. When Google Glass launched in 2013, it cost $1,500.
Granted, Spectacles isn’t an augmented reality product, as many thought it might be, and the fact that it’s primarily a camera helps keep the cost down. But, with wireless charging along with Wi-FI and Bluetooth connectivity, it’s not exactly light on features either.
The right price point could make all the difference for Snap Inc., which is just starting to branch out into products beyond its flagship app. Given that the app is most popular among young users, making Spectacles too expensive could prove to be disastrous for the company.
And while it’s still too early to tell if Spectacles will be a success for the company, at least we know the cost won’t be holding many people back.